How IW is built · 1-page overview

Five steps. Five weeks. About 40 hours of your team's time.

Reference build for NorthCo Foods — a ₹4,200 Cr CPG enterprise. Each step adds a layer to the standing graph. The graph below each step shows the macro elements introduced.

5
weeks elapsed
~40
hours from your team
200
nodes in the graph
38
systems connected
01
Week 1
Base graph from CPG knowledge + public data
IW 5 days You 2 hrs
CPG Supergraph SKU · Channel · Promo · Season NorthCo Foods BU P-Care BU snacks bevs soaps shamp. FROM PUBLIC +45 nodes
CPG industry brain bound
14 BUs, 11 categories, 2,140 SKUs
4 zones, 4 named competitors
graph total 45 nodes
02
Week 2
SMEs + consultants thrash it out with stakeholders
IW 5 days You 8 hrs
+ Variant + Pack-Config + ZONES + STATES + COMPETITORS 6 named + 6 DCs Mum·Pune·Del·Chn·Blr·Kol FROM SMEs
SKU hierarchy: 3 → 5 levels
4 zones × 7 states detailed
6 distribution centres named
graph total 70 nodes
03
Week 3
Hydrate every node from 38 systems · resolve conflicts
IW 5 days You 16 hrs
38 SYSTEMS SAP Oracle Snowfl Excel Tableau PowerBI MCP BASE METRICS · 55+ cogs ← SAP ✓ Oracle, Excel ±5% cross-check 184 DERIVED · LINEAGE 100% forecast fill_rate otif margin DOH
38 connectors auto-written
23 source-of-truth conflicts resolved
184 derived metrics · 312k edges
graph total 150 nodes
04
Week 4
Morrie elicits tacit rules from practitioners
IW 5 days You 6 hrs
23 PRACTITIONERS Sneha Anuj Ritu + 20 more M Morrie + 25 TYPED RULES tacit/418 tacit/422 tacit/507 tacit/623 + 21 more IW · GO LIVE
2,840 tacit insights captured
25 typed TacitRules on the graph
IW released as v1.0.0 · 23 users
graph total 175 nodes
05
Week 5
Auto-write OTP agents · open custom builder
IW 5 days You 8 hrs
ON TOP OF LIVE IW OTP LAYER · 14 AGENTS orchestrators 5 live traversals 3 live planners 3 live · 3 review + AGENT BUILDER A MonsoonSubstitutionAdvisor built by Anuj · 18 min · honors tacit/418 9 custom agents shipped to date
14 OTP agents auto-written
11 approved live · 3 in review
1st custom agent shipped in 18 min
graph total 200 nodes
See the deep-dive walkthrough · interactive 200-node graph →